2010 Seat Ibiza Good Stuff Special Edition

Seat has released a new special edition Ibiza in partnership with Shakira, the name of this special edition is given after Shakira’s forthcoming Good Stuff European tour.

The Ibiza GS features a Candy White or Speed Blue exterior, 16-inch ‘Sonda' alloy wheels, and tinted rear windows. Other goodies include TomTom satellite navigation, an 8GB iPod Nano, a Bluetooth hands-free phone system, automatic climate control, power windows and mirrors, and a six-speaker AM/FM/CD audio system.

The Seat Ibiza Good Stuff engines powered by 1.4-litre 16V petrol engine matched to a five-speed manual gearbox and returning 85PS at 5,000rpm. The sports coupe version is capable of 0-62mph in 11.8 seconds and a top speed of 110mph.
The five-door model takes 12.2 seconds to reach 62mph from standing and has a top speed of 109mph. Fuel consumption is recorded at 47.1mpg and CO2 emissions are as low as 142g/km in the five-door Ibiza.

The Seat Ibiza Good Stuff interior comes with cornering function, one touch electric windows, height and reach adjustable steering wheel, MP3 compatible AM/FM radio/CD player with combined USB and AUX in port, trip computer and speed sensitive electro mechanical power steering.

Prices start at £12,300 RRP (£12,710 RRP for the 5dr).




Press Release

SEAT'S LATEST SPECIAL EDITION HAS STAR QUALITY

SEAT is celebrating its partnership with Columbian pop sensation Shakira with the debut in UK showrooms of a special edition SEAT Ibiza that's packed with ‘good stuff'.

The new Ibiza Good Stuff is based on the popular Ibiza 1.4 SE, available in both practical 5dr and sporty SC bodystyles, and boasts a sparkling array of neat extras for its bargain £12,300 RRP (£12,710 RRP for the 5dr).

It has been named in recognition of SEAT's sponsorship of Shakira's forthcoming Good Stuff European tour and is available in a selection of smart paint shades including Candy White and Speed Blue.

As befits its moniker, the Ibiza Good Stuff adds a great selection of state-of-the-art extras including a TomTom satnav system and unique SEAT dashboard dock and cradle, black iPod Nano 8GB complete with etched SEAT logo and SEAT branded content, iPod cradle and charger, and Bluetooth hands-free phone system.

On top of this, Good Stuff buyers can look forward to keeping cool this summer thanks to the special edition's climate control system, and looking cool behind the wheel courtesy of the car's 16" ‘Sonda' alloys and dark tinted rear windows.

Of course there's much more to the car than this, as the extras add to the Ibiza's already generous SE spec which includes, as standard, the likes of electrically adjustable and heated door mirrors, front fog lights with cornering function, one-touch electric windows, height and reach adjustable steering wheel, six-speaker MP3 compatible AM/FM radio/CD player with combined USB and AUX-in port, trip computer and speed-sensitive electro-mechanical power steering.

Beneath the bonnet lies a newly EU V-compliant 1.4-litre 16V petrol engine driving the front wheels through a crisp five-speed manual gearbox. Offering 85 PS at 5,000 rpm, the engine carries the SEAT from rest to 62 mph in a sprightly 11.8 seconds (12.2 seconds 5dr) and offers a top speed, where legal, of 110 mph (109 mph 5dr). CO2 emissions stand at 142 g/km and, on the combined cycle, the Ibiza Good Stuff's official consumption is put at a frugal 47.1 mpg.

The car's name is taken from one of the tracks on Shakira's latest album, She Wolf, and reflects SEAT's ongoing association with the singer from northern Columbian city of Barranquilla.

Aside from the tour sponsorship and multimedia advertising campaign around the Good Stuff model, SEAT is also actively supporting Shakira's work with the Barefoot Foundation - the charity the singer set up when she was just 18 with the aim of making education for children universally available.

Welcoming the showroom debut of the new car, SEAT UK Ibiza Product Manager Andy McGregor said: ‘Adding these great features to the already generously-specified Ibiza creates a smart, sporty and brilliantly well-equipped supermini.

‘Our dealers nationwide are already seeing a massive interest in the new model as TV, press and internet advertising campaigns highlight its availability here.'

2011 Jaguar XKR 75 To Debut at Goodwood

Jaguar is to unveil the limited edition Jaguar XKR 75 at this year’s Goodwood Festival of Speed on July 2 in celebration of Jaguar’s 75th anniversary! Jaguar Cars Ltd.

Jaguar engineers increased the power and torque of the acclaimed 5.0-litre supercharged engine to 530PS and 655Nm respectively for the XKR 75, to deliver truly outstanding performance. While the limited edition model’s top speed is electronically limited to 174mph (280km/h), the XKR 75’s 0—60mph (100km/h) acceleration time is reduced from 4.6 to 4.4 seconds compared to the standard 510 PS XKR.

The Jaguar XKR 75 features revised suspension and handling for increased precision and agility in addition to the performance enhancements. To ensure the XKR 75 remains stable at high speeds, a revised aerodynamic body pack with a front splitter, side sills extensions, a rear diffuser and larger rear spoiler provide increased balance and a reduction in lift. The XKR’s computerised Active Differential Control also adjusts to reduce steering sensitivity at very high speeds, further improving stability and driver control.

In October, Jaguar will begin delivering cars to customers in the U.K., Germany, France, Italy, Belgium and the Netherlands.

Press Release

JAGUAR XKR 75 MAKES DEBUT AT GOODWOOD FESTIVAL OF SPEED

• XKR 75 to celebrate Jaguar's 75thanniversary
• Only 75 will be produced making it one of the most exclusive and exciting XKR's
• Higher performance than standard XKR - 0-60 seconds time of 4.4 seconds and a top speed of 174mph
• Power and torque increased to 530PS and 655Nm respectively
• Upgraded handling and suspension package for increased precision and agility
• Sports exhaust with improved acoustics to match performance

An exclusive XKR - the XKR 75 - will make its debut at the Goodwood Festival of Speed on July 2.

Jaguar Land Rover's new CEO, Dr Ralf Speth, initiated the challenge to the Jaguar engineering team to construct an XKR to celebrate Jaguar's 75th anniversary, which would deliver a combination of enhanced performance, superb chassis and steering control and grip levels to inspire the driving enthusiast to explore the true potential of the XKR's capabilities.

Mike O'Driscoll, managing director, Jaguar Cars, said: "The XKR 75 will provide owners with exclusivity, excitement and a hint of Jaguar's great heritage. This is a fitting way to celebrate the sporting credentials of the XK marque in the 75th year of the Jaguar name," he continued.

Jaguar engineers increased the power and torque of the acclaimed 5.0-litre supercharged engine to 530PS and 655Nm respectively for the XKR 75, to deliver truly outstanding performance. While the limited edition model's top speed is electronically limited to 174mph (280km/h), the XKR 75's 0-60mph (100km/h) acceleration time is reduced from 4.6 to 4.4 seconds compared to the standard 510 PS XKR.

Using the rigid lightweight aluminium architecture of the XK as a solid foundation, theincreased power of the XKR 75 is matched by an agile, dynamic chassis that handles supremely, rides exceptionally well and stops with surefooted reassurance time after time.

The Jaguar XKR 75 features revised suspension and handling for increased precision and agility in addition to the performance enhancements. To ensure the XKR 75 remains stable at high speeds, a revised aerodynamic body pack with a front splitter, side sills extensions, a rear diffuser and larger rear spoiler provide increased balance and a reduction in lift.The XKR's computerised Active Differential Control also adjusts to reduce steering sensitivity at very high speeds, further improving stability and driver control.

And with an improved acoustics package for the semi-active sports exhaust, the XKR 75 produces a pulse-racing growl to match its performance.

The car's driver-focussed character, however, has not been achieved at the expense of the Jaguar traditional values of refinement and comfort.

"We conceived the XR 75 as a sports car with a duality of character that makes it perfectly suited to driving across Europe to the Nurburgring, completing some very fast laps, and then driving home again, added Mike Cross, Chief Engineer Vehicle Integrity.

The XKR 75 features a new Stratus Grey finish. Red brake callipers contrast the eye-catching 20-inch gloss Vortex forged lightweight alloys with a dark technical finish and diamond turn. Customers will have the option to apply a unique body graphic that runs from the front bumper to the rear haunches.

The XKR 75's interior completes the driver-focussed performance environment finished in Charcoal with ivory stitch, piano black finish to facia and centre console and a Jet suedecloth headlining.

THE XKR 75 AT A GLANCE

The unique features of the exclusive new XKR 75 include:

• Increased performance through detailed engine and transmission recalibration
  • Power increased to 530PS (compared to 510 PS on XKR)
  • Torque increased to 655Nm (compared to 625Nm on XKR)
  • Upgraded torque converter to handle the increased torque

• Upgraded suspension systems for increased precision and agility
  • Increased spring and damper rates (front springs 28 per cent stiffer, rear springs 32 per cent stiffer)
  • New fully-machined aluminium front and revised rear suspension upright for increased camber stiffness (increased by 25 per cent)
  • Re-tuned Adaptive Dynamics damper control software
  • Reduced ride height (15mm front and 10mm rear)

• Aerodynamic body pack with body coloured finish to front splitter, side sills extensions and rear diffuser, and body coloured larger rear spoiler and rear trunk lid finisher

• Sports exhaust with improved performance and acoustics - system has new crossover pipe and larger exhaust outlets
• New Stratus Grey exterior paint with optional graphics pack
• Red brake callipers and 20" Vortex forged lightweight alloy wheels, diamond turned with dark grey finish
• XKR performance interior in Charcoal and Ivory stitch leather, with Jet suedecloth headlining and XKR 75 tread plate
• Active front lighting
• Final calibration was done in partnership with the RSR engineering team which has been collaborating with Jaguar on the 2010 motorsport programme.

Production of the XKR 75 will be limited to just 75 vehicles, which will be available to order from July 2010 in the UK priced from £85,500 OTR. Customer deliveries will commence during October.

Special Edition Lotus Elise SC RGB and Exige S RGB [Video]

Lotus is launching two special-edition cars in honor of vehicle engineering director Roger Becker, who retired from Lotus in January. Becker joined Lotus in 1966 and helped develop every new Lotus since, including the Esprit, Elan, and Evora.

The Elise SC RGB (for Roger G. Becker) features ultra-lightweight forged alloy wheels, sport and touring packages, air conditioning, monochrome Lotus badges, an individually numbered plaque, and Roger Becker's signature on B-pillar. It is powered by a 217 hp (220 PS / 162 kW) supercharged 1.8-liter engine, which allows the car to accelerate from 0-60 mph in 4.3 seconds (0-100 km/h in 4.6 seconds).

The Elise SC RGB Special Edition is powered by a supercharged 1.8 liter engine that develops a total of 217 hp and rockets the car from 0 to 60 mph in 4.3 seconds. The Lotus Exige S RGB Special Edition gets a supercharged and intercooled 1.8 liter engine with 257 HP and a sprint time of 4 seconds.

Body colours available for the Lotus Elise SC RGB and the Lotus Exige S RGB are Aspen White, Starlight Black, Solar Yellow and Carbon Grey and each exemplar will also feature a numbered plaque with Roger Becker's signature.

The cars will go on sale in September, the Elise SC RGB will be priced from £38,550 (€43,655) while the Exige S RGB starts at £41,950 (€50,042).




Press Release

Roger Becker, former Director of Vehicle Engineering for Lotus is celebrated with a series of special edition versions of the final run of European specification 1.8 litre Elise and Exige sportscars.

In celebration of his now legendary input over the years, Roger Becker (RGB) who retired in January following 44 years of service, will have a series of Lotus Elise and Lotus Exige sports cars in bespoke RGB Special Edition specification produced and set for release from September 2010.

The Elise SC and Exige S RGB Special Editions will both be specified to a high level with Sports and Touring packs as standard. The Elise SC RGB Special Edition has a supercharged 217 hp (220 ps) 1.8 litre engine which blesses it with a 0-60 mph time of 4.3 seconds (0-100kmh in 4.6 seconds). The Lotus Exige S RGB Special Edition uses the range topping 257 (260 ps) supercharged and intercooled 1.8 litre engine which endows it with a 0-60 mph in around 4 seconds and a phenomenal aerodynamic downforce figure of 92.5 lbs (42 kg) at 100 mph (160 kmh).

Roger Becker said, "I am honoured that Lotus has named these two special editions after me, especially as it allows me to offer the customer my favourite specifications. The past 44 years have been an incredible journey and I'm looking forward to watching Lotus progress in the future, I have no doubt that the company will continue to go from strength to strength."

Both the Elise SC and the Exige S RGB Special Editions are available in four colours, Aspen White, Starlight Black, Solar Yellow & Carbon Grey and each one is identified by a numbered interior plaque, Roger Becker's signature on the side of the bodywork and special monochrome Lotus nose badge.

At the end of 2010, production of the European versions of the Elise R and SC and the Exige S and Cup 260, which use the 1.8 litre 2ZZ VVTL-i engines supplied by Toyota, will finish due to changes in legislation and the introduction of "Euro 5" Type Approval which does not apply to these cars. Production of the Elise R and SC and the Exige S and Cup 260 will, however, continue for all other markets.

Andreas Prillmann, Chief Commercial Officer for Lotus Cars said, "I would like to thank Roger for his dedication to Lotus It's fitting that an exclusive number of the last of the 1.8 litre Elises and Exiges for Europe are dedicated to Roger, who has been instrumental in the development of so many Lotus cars over the years, in particularly the Evora, the Exige and the recent versions of the Elise. Not only has his extensive knowledge and learning been passed on to our team of talented and skilled engineers, but also his passion for the Lotus brand and heritage has helped Lotus grow into the world class organisation that it is today."

The new, super efficient 2011 Model Year Lotus Elise, introduced to the market earlier this year, will continue for all markets where it is sold including Europe.

The Lotus Elise SC RGB Special Edition in more detail:

• 217 hp (220 ps) supercharged 1.8 litre engine
• Lotus ultra lightweight forged alloy wheels
• Sport pack
• Touring pack
• Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
• Roger Becker signature on rear of the car
• Roger Becker numbered plaque
• Monochrome Lotus badges
• Air conditioning
• Recommended Retail Price:
  • UK: £38,550 (including VAT)
  • Euro Zone: € 43,655 (excluding regional taxes)
  • Switzerland: CHF 71,435 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.4 litres/100 km (44.1 mpg)
Official European Urban Cycle = 11.8 litre/100 km (23.9 mpg)
199 g/km of CO2

The Lotus Exige S RGB Special Edition in more detail:

• Standard Features
• 257 hp (260 ps) Supercharged 2ZZ 1.8 engine
• Lotus ultra lightweight forged alloy wheels
• Performance pack
• Sport pack
• Touring pack
• Four paint colours - Aspen White, Starlight Black, Solar Yellow & Carbon Grey
• Roger Becker signature on rear of car
• Roger Becker numbered plaque
• Monochrome Lotus badges
• Structural shear panel which gives increases lateral stiffness to the rear subframe by 30%
• Air conditioning
• Recommended Retail Price:
  • UK: £41,950 (including VAT)
  • Euro Zone: € 50,042 (excluding regional taxes)
  • Switzerland: CHF 81,887 (excluding taxes)

Official European Combined Cycle = 8.5 litres / 100 km (33.2 mpg)
Official European Extra Urban Cycle = 6.5 litres/100 km (43.5 mpg)
Official European Urban Cycle = 11.9 litre/100 km (23.7 mpg)
199 g/km of CO2

Press release announcing Roger Becker’s retiremen:

Roger Becker Lotus' Director of Vehicle Engineering is retiring from Group Lotus after a long career of 44 years.

Roger, 64, joined Lotus in 1966, working on the Elan assembly line at Cheshunt, but his natural driving and engineering skills came to the attention of Lotus founder Colin Chapman and Roger was quickly moved to the vehicle development team where he worked directly with Mike Kimberley (former Lotus CEO) on the Lotus Europa Twin Cam - his first Lotus car development project.

During his career at Lotus, Roger has been responsible for the development of every Lotus car, including the legendary Esprit, Excel, Elan, Elise, Exige and the new critically acclaimed Lotus Evora. Roger has helped to maintain the philosophies laid down by Colin Chapman and has ensured that the essence and purity of Lotus is instilled in all new Lotus cars. He also has imparted his chassis engineering knowledge and development skills to many of the world's major automotive manufacturers in support of Lotus' consultancy engineering business.

On his retirement, Roger Becker said, "I have had a dream career at Lotus, with the honour of not only working directly for Colin Chapman but also working with some of the finest people in the motor industry. With the Lotus Evora successfully entering the market with unprecedented global adulation, and at 64 years of age, I feel now is the natural time to retire. The Evora has given me my finest hour at Lotus and I leave knowing it will be the foundation of all our next generation cars. The product engineering team will build on this to develop many more award-winning products and I wish them every success for what promises to be a very exciting future for Lotus cars and the Lotus brand."

Dany Bahar, CEO of Group Lotus plc said, "On behalf of all the staff at Lotus, I would like to thank Roger for his contribution to Lotus over 44 years and we wish him well in his retirement."

Video:Seat Leon Cupra R Launched in the U.K.

The Spanish brand has announced today the Seat Leon Cupra R UK price and the fact that the first cars will hit British shores in a few weeks.

The production of the Seat Leon is sending only 500 copies to the U.K. of its hot new Leon Cupra R. The price is $37,350 and the first cars arrive "within weeks," according to the manufacturer.

Standard equipment includes XDS, ESP stability control, TCS traction control and EBA emergency braking assistance, a sporty twin central exit exhaust pipes within a customised rear diffuser, extended rear spoiler, ‘R’ badging and gloss black highlighting inside and out.

The 2010 Seat Leon Cupra R extracts 265 PS and 350 Nm of torque from a 2.0-litre, 4-cylinder, turbocharged petrol engine, which translates into a top speed of 155 mph, needing 6.2 seconds when accelerating from 0 to 62 mph.

At the same time, the car gets 34.9 mpg, while spewing out only 190 grams of CO2 per kilometer.  Other features include XDS, a system that retools the anti-lock brakes to mimic a limited slip differential.  Stability control, traction control, and emergency brake assistance is also included.




Press Release

SEAT's scorching Leon Cupra R is here!

Just weeks after SEAT launched its most economical Leon to date in the shape of the latest Ecomotive the stylish Spanish brand is teeing up the showroom debut of its most potent Leon yet: the awesome Cupra R.

While the green-themed new Ecomotive with its road tax-busting CO2 rating of just 99g/km is all about economy and environmental responsibility the 265 PS Cupra R is, undeniably, aimed at ultra-hot hatch enthusiasts with high octane fuel coursing through their veins.

Storming into UK showrooms now, and due to face the glare of the nation's motoring media at a launch event in the next few days, the latest Leon is nothing less than the most powerful SEAT yet offered for sale in the brand's 25-year UK history.

That 265 PS power peak is the product of a tuned 2.0-litre, four cylinder turbocharged petrol engine - revised by the engineers at SEAT's state-of-the-art Technical Centre in Martorell to make it more potent, even, than the current Leon Cupra which is good for a still impressive 240 PS from its 2.0-litre powerplant.

The 16V petrol engine features a new, high-pressure fuel pump injector to satisfy the greater performance demands and allow it to meet strict EU5 emissions standards while revisions to the electronic engine management system, plus increased maximum turbo pressure (1.9 bar at max output and 2.2 bar at max torque, versus 1.8 bar for the 240 PS 2.0-litre TSI in Leon Cupra) complete the powerplant changes beneath the SEAT's svelte ‘clamshell' bonnet.

The torque generated by the new Cupra R's refined and willing engine is, arguably, even more impressive than its power peak. No less than 350 Nm is on offer at just 2,500 rpm - that's a full 50 Nm more than the already muscular Leon Cupra.

Naturally, the challenge of harnessing all this urge in a front-wheel drive set-up has been comprehensively met by SEAT's engineers who have applied a host of effective yet unobtrusive aids to the task.

XDS - SEAT's clever electronic system which uses enhanced ABS functionality to mimic the operation of a traditional limited slip differential - ESP stability control, TCS traction control and EBA emergency braking assistance are among the new car's standard-fit kit and work together to help keep things on the straight and narrow.

The result? Near-supercar levels of acceleration and performance. The benchmark 0-62 mph dash is dispatched in only 6.2 seconds while, where legal, Leon Cupra R drivers can thence press onward to a top speed of 155 mph. Impressive stuff.

As impressive, perhaps, is the new Leon's frugality. Combined economy of 34.9 mpg and CO2 limited to just 190 g/km make the newcomer among the ‘greenest' ultra-hot hatches around. Not green enough to qualify for the brand's Ecomotive badge, of course, but markedly more environmentally responsible than a number of rivals which have CO2 emissions of 220 g/km and above.

The Cupra R's standard six-speed manual gearbox has not escaped the development engineers' attention either: modifications include a shorter ‘throw' (down by six millimetres) to help the driver achieve even faster changes.

As stylish as it is swift, the latest Leon has undergone a number of bespoke styling modifications, inside and out, to elevate its kerbside appeal and deliver the necessary air of exclusivity demanded by what will be an elite hot hatch.

Among the changes are the addition of sporty twin central exit exhaust pipes within a customised rear diffuser, discreet extended high level rear spoiler, subtle ‘R' badging and the careful application of gloss black highlighting inside and out.

The new ebony black front seatbacks even give rear seat occupants a taste of the Cupra R cabin upgrade, while the prominent ‘R' logo incorporated on the seatbacks leaves no one in any doubt about the identity of this super-quick SEAT.

Mighty 19-inch ‘Potenza' wheels, available in traditional silver alloy or contemporary white finish, mark out the ‘R' as something extra special and ensure the car becomes the first SEAT model to use 19-inch wheels on this platform.

UK pricing for the new Leon Cupra R is confirmed at £25,205, production is limited to around 500 in a full year, and the first customer cars are due to be delivered within weeks.

Welcoming the long-awaited arrival of SEAT's most powerful model to date the brand's UK Product Marketing Manager, Andy Medcraft, said: ‘The Leon Cupra R is a special car for us not just because it is the most powerful, fastest and most extreme production model we have yet made.

‘It also clearly illustrates what makes SEAT stand out from the crowd, and is our brand's familiar 'auto emoción' slogan made metal.

'We're anticipating a huge surge of interest around the showroom debut of this exclusive car and I know our dealers nationwide can't wait to welcome it.'

2010 edo Competition converts Aston Martin DB9 into a DBS

Engineers at tuning firm Edo Competition spent the last six months in their Ahlen, Germany, workshop developing a package that would turn a 2005 Aston Martin DB9 into an Aston Martin DBS.  Amongst the upgrades is a boost in engine output from 470 to 550 horsepower (350 to 410 kW).

Exterior modifications include a new carbon fiber front fascia, as well as a carbon rear diffuser.  The car uses a new bonnet, with extra venting, and has a wider, more squared stance.  It also appears as if the car is riding lower to the ground.  Behind the new wheels are a newly-designed set of brakes, with six-piston front, four-piston rear calipers and 405-millimeter front, 380-millimeter rear rotors.

The custom interior presented a unique challenge: The dashboard, center console, headliner, door panels and seats were refinished with utmost precision. The choice of materials and colors was left to the customer, who, in this case, opted for an Alcantara/leather interior with carbon fiber inserts and metal accents.

Bigger high performance brakes, uprated sport suspension and 20-inch DBS wheels are the last parts of this conversion kit. The thing is, we are not sure this package (along with the cost of the car) is actually cheaper than buying a factory-made DBS!




Press Release

edo tuning program Aston Martin DBS

Power boost to 550 hp includes:
Electronic voting of the control unit, sports air filter and new sports catalysts
As a completely manufactured in stainless steel sport exhaust system with throttle control.
All work will be monitored and adjusted on the Leistungspru?fstand.

Only a sports exhaust system with throttle control completely made of stainless steel

The volume of the exhaust system can be controlled by remote control.
By pressing a button are two volume levels (and Super Sound Series) adjustable.

edo competition Sport-brake system
VA: 405mm disc with six-piston monobloc caliper and sport brake pads,
Rear: 380mm disc with four-piston monobloc caliper and sport brake pads,
Steel braided brake line set.

Interior: Carbon shift gate
Interior: Carbon Shift Knob
Leather work custom made individually.

21 "Racing wheels, three-piece with artificially aged castings, hand polished Edelstahlflachaußenbett, 39 stainless steel screws. Tire size such as serial or optional front 255/30 ZR 21, rear 295/25 ZR 21 Continental

If desired, the rim-painted

Edo sport suspension with adjustable compression train-in High and low speed, adjustable height

Option: Sport spring set 30 mm lower than series

New images released for 2011 Fiat Punto Evo Abarth

The latest two models from Abarth have just been launched in Italy, Fiat announced today, supported by a new advertising campaign. Dubbed “More power to your senses,” the campaign reunites the two Abarth models thanks to the sporting spirit of Fiat’s in-house tuning company.

The Abarth Punto Evo features a similarly redesigned nose to the Fiat version with a wide horizontal bar through its front bumper and a slimmer grill above. Its rear bumper with integrated diffuser and tail lamps have also been freshened up. But the biggest changes are under the skin.

Performance version of Evo Punto facelift aims to attract customers aged 18 and 30, like its precursor. On the other hand, Abarth 500C comes with an approach equally appealing to female audiences, but something stronger for those who want to rely on a powerful engine.

Abarth also upgrades the front brakes with 11.2-inch rotors, and encases them with unique 16-inch aluminum wheels (17-inch patterns, however, are optional). Other touches include Abarth-specific badging, ground effects, and minor interior tweaks.




Press Release

Abarth Punto Evo Abarth 500C: “More power to your senses”

The Abarth 500C and Abarth Punto Evo, Abarth's latest versions of two tried and tested models, are due for launch from mid-June in Italy.

The new Abarth Punto Evo aims to win an even bigger place in the hearts of young enthusiasts, continuing the work begun with the Grande Punto, which is bought mostly by customers aged between 18 and 30. The Abarth 500C is distinguished by its elegance and dynamism while the Abarth spirit lives on in its sporting features. The new open-topped car with its reworked engineering also represents a strategic choice by Abarth: this model was also produced to appeal to women customers who seek design and elegance but also appreciate the performance of a true sports car.

Both cars recently made their international public debuts at the Geneva Motor Show and now share the same launch to demonstrate to the public that both represent the very best of the Abarth sporting spirit despite their different characteristics and target customers. This unique event is accompanied by an original advertising campaign, created in conjunction with the 515 Creative Shop studio in Turin and identified by the slogan “More power to your senses”, a concept that matches the brand's values perfectly.

The Abarth 500C and Abarth Punto Evo will certainly help to consolidate the already excellent results achieved in 2009. Proof that the direction taken by Abarth is the right one comes from the statistics. These indicate quite clearly that the brand is experiencing continuous growth: from 2008 to the present day Abarth has sold nearly 22,000 cars, including 8400 Abarth 500 versions and 2700 Abarth Grande Punto cars during 2009, as well as more than 3300 performance kits. This commercial success is complemented by the inexorable growth in dealerships and official performance centres. Abarth is in fact completing its coverage of strategic cities in Europe such as Amsterdam and Paris, and in addition to consolidating its presence in existing markets it is extending to Eastern European markets such as Romania and countries in the Mediterranean basin such as Israel. The Abarth distribution network is a truly unique phenomenon, boasting 141 showrooms, 140 official performance centres and 300 service centres in Europe. That's not to mention the latest network of Abarth Racing preparation shops made up of six outlets in Italy, which are exclusively responsible for selling Abarth racing cars and servicing them for customers.

Two models, one spirit: driving experience taken to the maximum sensory levels

The new advertising campaign “More power to your senses” will be rolled out in different media in the coming months, with particular attention to digital media and is further reinforced by a distinctive red graphic marking that simultaneously divides and unites the two cars. The Abarth 500C and Abarth Punto Evo offer a unique and unrepeatable driving experience that transcends the idea that a product is something simply to be used, taking you into the realms of powerful emotion. Normally, when you use an object you do not think about how it was made or why it was made in a certain way, you simply use it. This does not happen with an Abarth. An Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance. Each of its components expresses its vocation: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of an out-and-out sports car.

With an Abarth the perception of driving is increased and amplified to the maximum.
The perception you receive from an Abarth Punto Evo, in particular, is guaranteed by the 165 HP delivered by a MultiAir engine with enhanced power level to guarantee even more driving performance and adrenaline: all in all, the new car represents Abarth empowerment taken to its highest levels. The Abarth 500C perception combines all the sensations of sports driving with those produced by the panoramic opening hood which accentuates your perception of the surrounding environment, the wind in your hair and the sound of 140 HP under the bonnet. Driving is even sportier thanks to steering wheel gearchanges.

These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of awakening the passion of thousands of motorists with a taste for challenge, speed and Italian style.