Saturday, December 18, 2010

Priyanka Chopra to do an animation video for Greenathon campaign

The concept of the video goes as Priyanka looks for a solution to a polluted, dry and barren landscape. She finds a green sapling sprouting from the cracked earth and hands the sapling to a little girl who I turn gives it carefree young people. The chain continues and the earth survives.

Last year had been great for Priyanka Chopra and the actress has decided to thank God’s grace by doing her bit for the environment. She is all set to appear in an animated video in order to raise environment consciousness.
The video is a part of the NDTV-Toyota Greenathon campaign and produced by Red Dot Productions, it will inspire people to take action such as saving water and electricity, planting trees and reducing pollution.
Priyanka is very excited about her first animation project and says, “It was the first time I shot for an animated video and I had to imagine everything as I was standing against a chroma screen… We were very sure about the fact that it had to appeal and connect with the audience and not be boring and preachy. The animation has made it visually appealing and interesting.”
The video which is aptly titled “Hawaaein, patte, paani” has been written by Gulzar and composed by musician trio Shankar, Ehsaan and Loy.


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