As the all-new 2011 Optima sedan will be hitting dealer lots in coming weeks, Kia decided to release detailed pricing on its promising contender in the mid-size sedan segment. Prices for the new Optima start $18,995, or $19,690 if you include the $695 destination and handling fee. This means the base Optima is priced on par with Chrysler's refreshed Sebring sedan, which has been renamed to 200 and starts at $19,995.
At launch, the new generation of the Optima will be offered with two powerplants, a 2.4-liter four-cylinder with direct injection technology and an output of 200HP, and Kia's first-ever turbo engine in the U.S., a 2.0-liter 274-horsepower Turbo GDI that delivers up to 34 mpg. Early next year, the range will be enhanced with a gasoline-electric hybrid engine. The same powerplants are found in the Optima's Hyundai counterpart, the new Sonata.
To avoid confusion, we've included the $695 destination and handling fee in all prices mentioned below. The 2.4-liter model is available in two trim levels, the LX and the EX. The LX with a six-speed manual gearbox has a starting MSRP of $19,690.
Standard features include six-airbags, an AM/FM/CD/MP3/Sat audio system, power windows and locks, dual exhaust with chrome tips, a cooling glove box and auxiliary USB audio input jacks for MP3 players and Bluetooth wireless technology connectivity with steering-wheel mounted voice activation.
The same LX model with a 6-speed Automatic transmission starts $21,190 and adds alloy wheels, cruise control and an Active Eco System.
Next up is the Optima EX with the 2.4L engine that starts at $23,190. Additional standard features include 17-inch alloy wheels, fog lamps, leather trimmed seats, eight-way power driver's seat, dual-zone automatic temperature control, push-button start and auto-dimming rear view mirror with Homelink and compass.
The Optima EX is also available with the 2.0-liter Turbo unit for $25,190. With this model buyers also get larger front disc brakes, a unique front grille, and wood and metal interior accents.
Finally, the flagship model in the Optima range is the SX with the 2.0-liter Turbo. Priced at $26,690, this version adds 18-inch alloy wheels, sport-tuned suspension, unique lower body trim, HID head lights, LED tail lights, black leather and woven seat trim, Supervision meter cluster, steering wheel paddle shifters, carbon fiber interior trim, metal pedals, and illuminated door scuff plates.